Starting a business surely intimidates every beginner. Sometimes it may be because of certain lingering insecurities. Conquering the insecurities to start your dream business or dwelling on it, what do you think is the right way to go? Do comment down below!

Always remember one thing if you are confident about your product, if you are willing to keep an open mind, and if you understand all the basics on how to start and continue further, this journey of starting a business or launching a new product will become a piece of cake. Your growth has just begun. All got to do is read the three non-fiction books jotted down below to make your business journey smooth. You can find the detailed version of these books on various book summaries apps.

How to start a Start-Up by Think Apps

How to Start a Start-Up comprises practical methods, techniques, strategies that are feasible and if used religiously will surely reap positive results. The book offers both successful and unsuccessful endeavours experiences of professionals and experts who made their business a big hit. It also gives directions on how to navigate from pitching to investors to hiring dedicated employees. When you start a business, it is super important to hire a workforce or team that is equally motivated and passionate as you. Give detailed explanation to your team of your goals and aspirations for your business and give them creative freedom.

Secondly, treat your customers as kings. Now you must have heard everybody saying this but must have seen only a handful actually practicing it. Ask for their feedback and genuinely try to implement so that your customer comes back to you for more. Always remember you can make a customer of lifetime with your first impression.

Third step is to work on your sales pitch. Try updating it with new strategies for your business and three things that should be mandatory and never excluded from the pitch includes: your product, market size, and growth rate.

Arise Awake by Rashmi Bansal

Arise Awake focuses on making one’s own way to achieve success with the opportunities available rather than relying on destiny to work its magic. The author Rashmi Bansal jots down multiple stories of multiple entrepreneurs who didn’t wait for the world to provide them things on a platter rather took things in their own hands. They decided to carve their own niche with all the opportunities available.

Also, the author urges the readers to break free of the mindset that opportunities are on their way or look out for the right opportunities. She despises the thought of the right opportunity. According to her, no opportunity is right or wrong. It is the vision in your mind that makes these opportunities a reality. The moment you decide that you won’t be spoon fed anymore and that you have to take charge of your destiny is when it starts working in your favour. If you work on an opportunity that comes your way and give it your 100 percent, that opportunity becomes the right decision taken at the right time. This book covers six stories of entrepreneurs who made their vision a reality despite all the hardships.

Key takeaways from Arise Awake book are- Self-belief and hard work when combined together can work as a miracle, seizing the opportunity in hand and not waiting for the right opportunity, failures are an inevitable yet the most important parts of our life, finding the right business idea that caters to your need is crucial.

Sprint by Jake Snapp, Bard Kowitz and John Zeratsky

Are you sceptical about launching a new product? Maybe because you don’t consider it worthy enough to rule the market. If such is the case, then don’t you worry because Sprint, a book written by authors Jake Snapp, Bard Kowitz and John Zeratsky has got you covered. It is a self-help guide that will help you tackle problem solving and innovation in order to launch a new product in just five days.

You can consider Sprint as a pilot episode of the series. Got confused? Don’t worry! Let’s understand the reason for this analogy. Just like a pilot episode is launched to see the engagement and demand of the series. Similarly, a sprint is a process that involves brainstorming, prototyping and testing an idea to see if it deserves to be given a shot or not. The process is divided into the five days of the week. Mondays are for pinning down the problem and sorting it out with teamwork. Tuesdays are for creating new ideas from the existing ones. While Wednesdays and Thursdays are for separating the wheat from chaff. Last but not the least, Fridays are for receiving feedback and testing the idea.


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