A business card serves as an advocate for your personal brand. People evaluate a firm depends on the merits of a person’s business card in 72 percent of cases. So when it comes to your business card, it’s not only about making a good first impression. It is also important to consider the image of the company or brand that you represent. Due to the fact that 88 percent of business cards are just thrown away after a week, some individuals don’t even bother to take another look at an ordinary-looking trade card. Even though there may be a variety of other factors at play, a lack of design originality takes priority in this case.
A simple Plastic Business Card exchange may kickstart a long-lasting professional connection. Each and every aspect of your marketing campaign, from the content and font to the colors and logo, should work together to encourage people to contact you. The key is to raise each design above and beyond what is expected of it. You want your customers to be so taken aback by the business card that they feel bad about tossing it away. And besides, business cards are an essential part of visual marketing, and if your customer will not really feel like spending time thinking about them, then you’ve just lost out on a potential sale.
2018’s Emerging Trends
Your company name should be a breath of fresh air in a sea of drab cards with the same old texture. It should take your customer by surprise and leave them speechless. Even if you have a perfect formula for a successful Plastic Business Card, you still need to include an X element into the design. Take a look at the newest graphic marketing trends to see what’s hot right now.
Business Cards on a Digital Platform
There are certain commercial transactions that do not take place in a physical location. In an age when virtually all of that has gone digital, business cards are making their way slowly but steadily into the digital realm. A number of applications enable users to save and distribute digital business cards, which may then be shared with other online contacts as needed. Making digital business cards using mobile apps such as Click, Haystack, and eVaunt would be handy for both personal and professional usage. Click, Haystack, and eVaunt are examples of such applications.
Cards with interactivity
Those rectangular shape cards are much too uninteresting to entice or impress customers. Interactive business cards infuse some life into a standard Plastic Business Card, creating it more memorable in the process. The customer will retain the business card for reference purposes or will give it to someone else if they are not engaged in your service. Here’s an example of a set of shape-shifting business cards that precisely communicates the nature of the company’s products and services. This card may be converted into a box that has the look of a cargo box, which is well suited for the purposes of this company’s operations.
Smart Card
Another useful development is the use of bar code-enabled business cards, which may open up a plethora of new business opportunities. The use of 2D bar codes makes it simpler to transfer contact information from business cards to phones or personal computers. These bar codes, on the other hand, are not the same as the ones you find on ordinary goods. Because business cards must include additional information in order to be scanned, you will need QR or Data Matrix. You may collect information such as a link to the website included inside each of the barcodes by aiming your cell phone camera at one of the barcodes and decoding the coded picture using freely accessible apps such as i-Nigma for mobile phones, which are available for download from the internet.
Die-cut business cards are a popular choice
Trendsetters, inventors, and entrepreneurs are more likely to choose a custom-designed business card that graphically conveys the essence of their company. Essentially, the foldable Plastic Business Card or the cards in different elegant forms are instant attention grabbers since they are visually appealing. This may also increase the cost owing to the fact that you might need bespoke cardholders for unique forms, which may increase the cost.
Conclusion
To be honest, it’s rather remarkable how a tiny plastic card can hold so much info and operate flawlessly both online and in person. Its interaction with many systems in both the physical and online worlds is what makes it so intriguing.
